We're Milking It, With Yeo Valley Organic's Micro-moo-ery!

Get into our pub! 

Following new research that shows 82% of Brits returning - or 'moo-meranging' - to dairy milk after trying alternatives since the start of the year, we felt it was high time to celebrate where it all began - our organic milk.

So, we had Larry Lamb, star of Gavin & Stacey, pay homage to his Eastenders ‘landlord’ role, as he opened up doors to punters to serve delicious creamy pints of organic milk on tap – celebrating the flavour, quality and craftsmanship of our organic milk.  

But that’s not all! Our research also showed that over two thirds of Brits enjoy the taste of milk, with their favourite way to consume as a refreshing ice-cold pint (34%). So our guests were also invited to take part in complimentary tasting flights, featuring variations of whole, semi-skimmed, and skimmed milks alongside ‘Gastronomilk’ tasting notes. Plus, our team carefully curated a milk-themed limited-edition menu to showcase the best dairy has to offer.  

Herding the experts 

Our very own supplier farmer, Sophie Gregory, waved the flag for organic milk, chatting with journalists and influencer, Tasha Stones, all about its creamy benefits.

As well as speaking with Clem Elphick, Head of Brand at Bristol Beer Factory, through the interesting intricacies of – and similarities between – the craft of organic milk and milk stout. 

Clem also made the moo-st of his top-notch beer knowledge to talk through different tasting notes of the milks, alongside Sophie.

And not forgetting we kicked things off with a milk-themed pub quiz, hosted by Yeo Valley Organic aficionado, Dr Phil Hammond. The lucky winning team went home with a generous bar tab to The New Inn. Cheers to that!  

You can find out more about organic milk here: Why Organic Milk?